Video & Social Content Audit
What We Have (Research Only)
The TikToks downloaded to /tmp/ are REFERENCE videos — not Next Wave content. They were downloaded to study frameworks.
| ID | Creator | Topic | Used For |
|---|---|---|---|
| 7652063902934551838 | @aneimansview (Alex Neiman) | Brand Genius Framework (Culture × Customer × Contrast) | Brand strategy doc |
| 7657590166713847054 | Unknown creator | 70-20-10 content framework | Social strategy doc |
| 7650879018425650450 | @psychologyofads | Founding story framework (frustration, beliefs, conflict, obsession) | Founding story script |
| 7655331685755538702 | @goodmorgantherapy | Divorce/relationship advice | Unrelated (personal interest?) |
| 7654200973795118344 | Unknown creator | ”Most effective CTA” — ask a question, be specific | Content strategy research |
| 7655375039000317215 | Unknown creator | AI replacing jobs — reactive vs proactive framing | Personal interest |
| 7656176413539634445 | Unknown creator | Moving business case study — tiered pricing (master mover) | Pricing strategy research |
What We Don’t Have (Next Wave Content)
| Content Type | Status | Notes |
|---|---|---|
| TikTok account | ❌ Not found / not active | No NWS-branded videos discovered |
| ⚠️ Exists (social bar on site) but unknown activity | IG handle listed on website footer | |
| ⚠️ Exists (social bar on site) but unknown activity | FB page linked from website | |
| YouTube | ❌ Not found | No NWS channel discovered |
| Founding story video | ❌ Script written, not filmed | founding-story-script.md exists |
| Audit reveal videos | ❌ Not created | This IS the content strategy — not executed |
| Client testimonial videos | ❌ Not created | Testimonials are text-only quotes |
| Team intro videos | ❌ Not created | Ashley + Angelique are photos only |
| Build-in-public series | ❌ Not created | ”2-week build” content doesn’t exist yet |
| Website audit walkthroughs | ❌ Not created | Could record the 15-min walkthrough (with permission) |
The Founding Story Problem
The @psychologyofads framework says: “People buy into stories before they buy into products.” It gives a specific formula: frustration → beliefs → conflict → obsession → reason to exist.
But Bryan is hidden behind the scenes. So whose frustration story do we tell?
Options:
-
The Company Story (no individual founder)
“Next Wave started in 1998 because we saw small businesses getting burned by agencies.”
Pro: Bryan stays hidden. Con: Less personal. “Company origin stories” are harder to make compelling. -
Ashley’s Story
”I’ve spent 20 years watching business owners overpay for websites that don’t work. I joined Next Wave because…”
Pro: Real person, real tenure. Con: She didn’t found it — less authentic. -
The Client’s Frustration Story
Don’t tell Next Wave’s origin. Tell the CLIENT’S origin. “A septic company owner called us. He’d spent $15,000 on a website that never generated a single lead.”
Pro: This is actually what the landing pages already do — they show the client’s broken site and say “here’s how we fix it.” Con: No personal founder story. -
Dennis as Founder Face
There’s aDennis.pngin screenshots. If Dennis is the founder/build lead, he could be the public face.
Pro: Real person, could own the founding story. Con: Need to verify this works.
Recommendation
Don’t force a founder story if Bryan wants to stay hidden. The “Client’s Frustration Story” approach (#3) is more authentic and already works on the landing pages. Video content should center on:
- The client’s broken website (audit reveal)
- The transformation (before/after)
- The team making it happen (Ashley + Angelique explain the process)
This is more honest than manufacturing a founding myth.