Next Wave Services — Master Brand Review

Purpose: Before changing anything, here is exactly what exists. Every asset, every public face, every inconsistency, every gap. Read this first, then decide what to change.

Quick Summary

What We Learned

1. The landing pages are the strongest brand asset. 3,103 of them, fully branded, excellent voice. They're better than the main website.
2. Bryan is correctly hidden. Ashley + Angelique are the public faces, and they work well. No forced founder story needed.
3. The niche is drifting. Landing pages = home services. Main site = "Charlotte businesses." The landing pages proved what works — commit to it.
4. Main website voice needs work. The landing pages say "here's what we found, and how to fix it." The main site says "we wake up every day to change lives through creative service." One converts. One sounds like every agency ever.
5. Video is the biggest gap. Zero video content exists. The 70-20-10 strategy is a document, not a reality. This is where to invest next.
6. The marketing engine is sophisticated. Don't rebuild it. Brand it, tighten the niche, add video, align the main site voice. That's the whole fix.

Official Brand Guide

The source of truth for brand assets lives at nextwaveservices.com/brand. That page defines:

• 4 logo variants (color, white, wave mark color, wave mark white)
• 5 official colors (#185CAB, #0E95D3, #508BBC, #4593CF, #ED6400)
• 4 typography roles (Montserrat Bold/Regular, PT Serif Regular/Italic)

Brand Assets Quick Reference